Email Campaign Service for Mutua Intercomarcal

Summary

The procurement is for a SaaS email-campaign service for Mutua Intercomarcal, including implementation and support. The work includes migrating existing subscriber databases and sign-up forms, adapting existing email templates to the contracting entity’s visual identity, and providing campaign tracking and reporting. The platform must support unlimited contacts and approximately 500,000 email sends per month, with features including contact management and segmentation, scheduled campaigns, subscription confirmation and unsubscribe management, responsive template management, and analytics. The initial contract term is one year, with up to four possible extensions; the estimated value is €18,000 excluding VAT, and the first-year budget is €3,600 excluding VAT or €4,356 including 21% VAT. Bidders must demonstrate the required turnover and relevant experience from similar services performed in the last three years, and submit a technical offer and a complete implementation and migration plan. Bids are evaluated on price (60 points), the technical solution and migration plan (25 points combined), and a reduction in report delivery time (up to 15 points). The service must comply with data-protection and information-security requirements.