Full-service campaign agency for the multi-year Public Transport Image Programme

Summary

Samenwerkingsverband DOVA is seeking a framework agreement with a full-service campaign agency to develop and deliver a nationwide, multi-year programme to strengthen the image of public transport in the Netherlands. The work includes strategic communications advice, campaign development and creative production, media use, optimisation and programme support; independent impact measurement and monitoring are procured separately. The procurement is not divided into lots, and framework agreements will be concluded with up to three agencies: one primary agency and two reserve agencies. The estimated programme value is €2.25 million excluding VAT, and the combined framework-agreement ceiling is €4.5 million excluding VAT; the planned delivery period is approximately 24–30 months, with a possible extension.