Study of Spain’s Quality-Wine Market, with a Focus on Castilla y León Wines

Summary

The Instituto Tecnológico Agrario de Castilla y León is commissioning an integrated study of Spain’s quality-wine market, with particular focus on the market position and development of Castilla y León wines with protected designations of origin and geographical indications. The study covers 2024–2026 and examines sales and consumer trends across food retail, hospitality and specialist channels. It includes retailer-panel analysis, at least 750 interviews with specialist-channel businesses and at least 1,000 valid consumer interviews, and will produce market findings and strategic recommendations. The contract is a single, undivided lot.