Promotion of the Costa del Sol brand and destination through sponsorship of the Hispania Música 2026 concert series in New York

Summary

The procurement concerns promoting the Costa del Sol destination and brand through sponsorship of the Hispania Música 2026 concert series in New York. The sponsorship includes three free Spanish guitar concerts on 31 October and 1 and 2 November 2026 at Harlem School of the Arts, The Hispanic Society Museum & Library’s Sorolla Gallery, and United Palace of Cultural Arts. The series is organised exclusively by the Hispania Música Foundation, which the tender documents identify as the sole provider. The provider must secure Costa del Sol branding and sponsor visibility in the November 2026 printed issue of Melómano magazine (back cover advertisement and an institutional inside page), a December print article, an article on Melómano Digital, and banner advertising on melomanodigital.com and in Más Jazz magazine. The logo must appear on the series posters in Spanish and English, digital posters for each concert, and concert programmes; a 70 × 100 cm poster must be displayed at each venue during the concerts. The organiser must publish concert-related social media posts featuring #CostadelSol and #vivecostadelsol: on Facebook and X on 31 October and 1 and 2 November, and daily on Melómano’s Instagram account. Costa del Sol must also be identified as sponsor, with its logo and a link to the destination website, in the online concert listings, and acknowledged from the stage at all three concerts. All sponsorship benefits require prior approval by the contracting authority’s Communications and Brand Directorate. The estimated price is €25,000 excluding VAT (21% VAT: €5,250; total: €30,250). The contract runs from signature until 31 December 2026 and cannot be extended. Payment is made in a single instalment after the sponsorship has been delivered and a report evidencing all agreed benefits has been submitted. Participation requires, among other things, proof of annual turnover of at least €37,500 in the best of the three most recent available financial years and a declaration of the equipment and technical resources available for delivery. Exclusivity is the decisive award criterion.