Professional services for strategic planning and purchase of advertising space

Summary

The Basque Government’s Department of Wellbeing, Youth and Demographic Challenge is procuring professional strategic media planning and advertising space purchasing for its public information and communication campaigns. The single-lot service covers print and digital press, radio, television, outdoor advertising, programmatic advertising, social media, online advertising management, campaign monitoring and post-campaign audience and coverage reports. The contract runs for 18 months, with one or more extensions of up to 18 months; the total tender budget is €3,540,348.68 including VAT.