Marketing campaign for the five organic model regions in Lower Saxony

Summary

The State of Lower Saxony is procuring a marketing campaign to increase the visibility of its five organic model regions. The work includes developing a participatory marketing strategy with an innovative storytelling approach, three four-hour communication workshops, digital and print materials including social media content, and a website presenting the regions, events, news, press information, contacts, and a map of participating farms and processors. The website must use TYPO3, Government Site Builder 11 and PHP, and be hosted by the contractor during the contract; the available budget is up to €200,000 net. The contract is not divided into lots.