National campaign to reshape perceptions of French wines with an appellation of origin

Summary

The CNIV is seeking communication services for a national campaign to reshape perceptions of French wines with an appellation of origin in the French market. The work includes refining the tested “Wine is Open” creative concept, developing campaign materials and media strategy, and delivering the campaign through digital channels, social media, influencer partnerships and traditional media, with adaptations for wine-growing regions. The priority audience is people aged 25–45, alongside consumers less familiar with wine. The estimated contract value is €740,000 and the planned duration is six months.