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Tender detail

ROMI (Return on Marketing Investment) tool

Summary

The procurement concerns a SaaS solution for measuring return on marketing investment (ROMI) and marketing performance. The tool must analyze how offline and online marketing investments affect gaming revenue, model and forecast the optimal allocation of investments across marketing channels, and support short-term campaign analysis and optimization on a weekly to monthly basis. The procurement also includes related support and expert services. Tenders are due by 15 October 2026 at 13:00 UTC.

Reference number
2026-056941
Buyer
Veikkaus Oy
Country
Finland (FIN)
Procedure
Open procedure
CPV
72000000 IT services: consulting, software development, Internet and support
Deadline
2026-10-15
Status
Open
Contract subject
Estimated value
Not published
Source
FIN_HILMA
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