Communication and promotion of Oviedo’s 2031 European Capital of Culture bid on Onda Cero and Europa FM

Summary

The contract covers promotion of Oviedo’s 2031 European Capital of Culture bid through Atresmedia Radio’s Onda Cero Asturias and Europa FM Asturias, as well as associated digital and social media channels. The work includes 30 informative radio segments lasting 3–4 minutes each; 335 advertising spots on Onda Cero Asturias (Más de Uno: 134, Más de Uno local: 67, Tu región en la Onda: 67, and La Brújula: 67); 335 spots in the Europa FM Asturias campaign; at least 10 posts on Onda Cero Asturias social media; and audiovisual content production and distribution at no extra charge. Onda Cero coverage includes Oviedo, Gijón, Luarca, Cangas del Narcea and Infiesto. Services run from the day after contract formalisation until 3 December 2026. Content and scheduling must be coordinated with the Oviedo 2031 office, and performance must be documented in monthly reports. The estimated value and maximum price excluding VAT are €20,000; the maximum budget including 21% VAT is €24,200. Payment is based on services actually delivered and evidenced, invoiced monthly. The procedure is a negotiated procedure without prior publication involving one invited company, and the award criterion is the itemised price. Separate evidence of financial or technical capacity is not required, but the tenderer must have legal capacity and must not be prohibited from contracting. The successful tenderer must provide a final guarantee of 5% of its final offer price.