Economic return analysis for advertising investments in sponsored activities

Summary

The tender is for independent analysis and measurement of the economic return on advertising investments in activities sponsored by the Santa Cruz de Tenerife development company. The work includes checking whether sponsorship benefits were delivered and assessing return on investment (ROI), adjusted equivalent advertising value (EAV) and supplementary communication value. Deliverables are verification and return reports, an annual consolidated report and an online dashboard. The analysis must cover relevant print, audiovisual, online and social-media channels, explain its methodology and evidence, and provide conclusions and recommendations. The unit-price contract has a one-year budget ceiling of €35,310 including the 7% Canary Islands General Indirect Tax; the estimated total value, including possible extensions and modifications, is €99,000 excluding tax. The maximum unit price per report is €1,650 excluding tax. The estimate is based on up to 20 reports per year, but the buyer is not required to use the full budget or order a minimum number of reports. The contract runs for one year, with two possible one-year extensions. Bidders must submit the required technical proposal and demonstrate that they can provide at least the specified specialists. Bids are evaluated on price, experience, training, data sources and technology, and methodology.