Promoting the Turismo Costa del Sol image through a Málaga Club de Fútbol sponsorship package, 2026/2027 season

Summary

The tender concerns a sponsorship package with Málaga Club de Fútbol for the 2026/2027 season of men’s professional football, intended to promote the Turismo Costa del Sol image. The package includes the logo on the shorts of the playing kits; use of player images featuring at least three first-team players; Premium Sponsor status; and logo placement on press backdrops, in the mixed zone, on first-team starting-line-up photographs and on the club bus. It also includes advertising on the La Rosaleda stadium video screens and LED display during the club’s home matches in the regular league season, as well as visibility on the club website and official social media channels. The club bears the costs of producing and delivering the advertising materials. Turismo Costa del Sol supplies adaptations of the creative materials, and all sponsorship deliverables require approval by its communications and brand director. The contract runs from signature until 30 June 2027 and cannot be extended. The estimated value is €237,000 excluding VAT and €286,770 including 21% VAT. Payment is in two equal instalments of €118,500 plus VAT: the first covers deliverables completed through 31 December 2026, with invoicing from 15 January 2027; the second covers the remaining deliverables, with invoicing from 30 June 2027. Each invoice must be accompanied by a report substantiating the activities performed, and payment is due within 30 days. The procedure is based on exclusivity: the tender documents state that only Málaga Club de Fútbol, S.A.D. can provide the package. Participation requires the specified qualification documents and declarations; the successful bidder must provide a final guarantee equal to 5% of the contract price excluding VAT.