Advertising agency services for the communications plan for Seville Nuevo Este

Summary

The contract covers advertising agency services to develop and implement a communications plan for the Seville Nuevo Este integrated action plan. The contractor will devise a media plan and arrange advertising in traditional media, digital channels and social media; support updates to the programme website; prepare advertising materials, including two infographics and radio spots of up to 30 seconds for each programme operation; produce photographic coverage of the six operations at different stages; and make a video of one selected operation. The contractor will also advise Seville City Council on communications, reporting and visibility requirements for European Regional Development Fund funding. The contract runs for 39 months and ends no later than 31 December 2029. The budget is €59,900 excluding VAT and €72,479 including VAT; only work actually performed will be ordered and paid for, and the full budget need not be spent. Bids must be submitted electronically within 10 working days from the day after the contract notice is published. Evaluation awards up to 70 points for price, 15 for proposing one additional qualified team member, and 15 for an additional video. The minimum team must include a project director and a media planner with the required degrees and experience. Bidders must also observe requirements relating to EU funding, environmental safeguards, staff conditions, data protection, conflicts of interest and record retention.