Audience Research and Segmentation Studies in Eastern Europe and the Western Balkans

Summary

International Media Support (IMS) is seeking a pool of service providers under framework agreements to carry out recurring media audience research, audience segmentation studies and related audience intelligence work in Eastern Europe and the Western Balkans. The findings will help assess media consumption, information needs, trust and vulnerability to harmful narratives, and inform evidence-based strategies and interventions. The tender is open to research companies, consultancies, academic institutions and consortia with the necessary expertise and capacity. IMS may award more than one framework agreement. Bids must follow the Request for Proposal instructions, be marked “RFT IMS-05542” and be sent by registered email to procurement@mediasupport.org by 2 November 2026 at 23:59. The deadline for questions is 20 October 2026. Bids must remain valid for 60 days.