Promotional and Educational Campaign for Poznań Metropolitan Climate and Sustainable Mobility Projects

Summary

The contract covers the planning and delivery of an integrated promotional and educational campaign for the Poznań metropolitan area's climate and sustainable urban mobility projects. From 1 November 2026 to 31 December 2028, the contractor will develop promotional videos, photographs, vertical videos and outdoor advertising designs for both projects and arrange their dissemination. The core contract includes, for each project, one 15-second promotional spot and one interview-based spot in two durations (30 seconds and 1.5 minutes), at least 10 photographs per partner, partner-specific 15-second vertical videos, and a 30-day citylight campaign in 2027 using at least 30 advertising panels per project. The promotional spots must be shown on public transport for 14 days in 2027 at least four times per hour. The contracting authority may also exercise options for outdoor advertising and public-transport spot broadcasts in 2028. A preliminary campaign concept must accompany the bid. The bidder must demonstrate the required previous campaign experience and provide a team comprising a coordinator, graphic designer, photographer and video specialist; the team must include at least two people, and each person may cover no more than two roles. Bids are evaluated on price (70%), the number of citylight panels (20%) and the number of photographs offered for project partners (10%).