Marketing services

Summary

The Province of Zeeland is procuring regional marketing services under four framework-agreement lots, with an initial term of two years from 1 April 2027 and options to extend to a maximum of six years. The lots cover creative brand and image concepts (estimated value €300,000; maximum €345,000), recreation and tourism concepts (€150,000; maximum €172,500), marketing strategy, media planning and campaign management for the German market (€300,000; maximum €345,000), and the same services for the Dutch and Flemish markets (€540,000; maximum €621,000), all amounts excluding VAT over the maximum term. The overall estimated value is €1,290,000. Services include concept and campaign development, strategic advice, media planning, campaign delivery, monitoring, optimisation and reporting; media purchasing and its financing are outside the contract.