Travel and route information for the Noordtunnel

Summary

The tender concerns travel and route information services during the renovation of the Noordtunnel, informing road users about closures and alternative travel options and helping to reduce traffic. The services include targeted advertising and notifications, digital out-of-home advertising, personalised travel advice, and a WhatsApp channel or comparable solution. The contractor must prepare an approach plan, run the campaigns, provide campaign-specific monitoring reports and a final evaluation, and adjust the activities in response to changes and monitoring results. The campaigns are expected to run from the first quarter of 2027 until the end of 2028: six major campaign moments around long-term closures and eight smaller campaign moments for weekend closures. Bids must be submitted digitally by 5 October 2026 at 15:00. The award is based on the best price-quality ratio; the maximum quality values are EUR 120,000 for clarity of the approach and EUR 180,000 for the expected effect and reach of the channels. The bid price must fall within EUR 325,000–375,000 excluding VAT, and the bid must include a EUR 35,000 provisional sum.