Brand strategies and communications platforms for Yle Areena and the Yle app

Summary

Brand strategies and communications platforms for Yle Areena (the online streaming service) and the Yle mobile app are being procured. The objective is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle's broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. The estimated schedule foresees Yle Areena launching in Q2 2027 and the Yle app in Q3 2027. The contract shall enter into force upon signature by the contracting parties and shall remain in force until the service has been provided in an approved manner. Please see the material attached in the call for tenders.