Tarragona Christmas communications and promotional campaign to energize the city and support local commerce

Summary

The procurement covers the concept, management and delivery of one Christmas communications and promotional campaign for Tarragona. Its purpose is to increase participation in the city’s Christmas activities and raise the visibility of local shops, restaurants and cultural offerings, while strengthening Tarragona’s brand and tourism appeal. The campaign includes the advertising concept and slogan adapted to different formats, a timetable and action plan, a digital content strategy, and production of graphic and written materials for online and offline use. The media plan will be finalised after award in coordination with the city’s communications department and will take account of the city’s own campaign channels. A final performance report is required, including CPV, social media interactions, media impact and coverage clippings. The maximum contract amount is €14,999 excluding VAT, plus 21% VAT, for a total of €18,148.79 including VAT. The campaign must be ready for its press presentation seven days before the Christmas lights are switched on, which takes place on 27 November; the detailed delivery schedule will be agreed with the city. Evaluation awards up to 20 points for price, 35 for the creative proposal, and 45 for the action plan, schedule and performance indicators. The offer must be submitted electronically within 10 days of publication and include the signed responsible declaration.