Integrated communications agency services for media planning, advertising space purchasing, public relations, and support at fairs and promotional events for IDECO

Summary

The tender concerns a one-year, single-lot contract for an integrated communications agency for IDECO. The contractor will plan and evaluate online and offline media, purchase advertising space, manage public relations, support influencers and content creators, and provide assistance, representation and logistics for fairs and promotional events. The contract has an estimated value of EUR 201,775.70 excluding tax and a maximum budget of EUR 215,900 including 7% tax; no extension is allowed and IDECO is not required to use the full budget.\n\nThe bid is evaluated on price, quality, environmental performance and service improvements. Price accounts for 40 points, quality for 45 points, environmental measures for 5 points and digital outdoor advertising improvements for 10 points. The fixed annual fee must be above zero and no more than EUR 21,920.80 excluding tax. The variable management commission may not exceed 6%.\n\nThe successful contractor must provide the required team, campaign plans, monthly implementation reports and supporting evidence, respond to urgent requests within 24 hours and submit media plans within the general maximum of 5 calendar days. A four-hour minimum training course on gender equality and inclusive advertising is also required for assigned staff.