Further development of TMB’s digital content management

Summary

TMB Tourismus-Marketing Brandenburg GmbH is seeking conceptual and operational consultancy to develop its digital content management in preparation for the relaunch of its tourism website. The five work packages cover audits of digital channels and content, analysis of audiences’ digital needs and the development of personas and communities, page prototypes, and a pilot content exercise. The results will support content strategy for the website, newsletter and other digital channels, including the use of artificial intelligence in content management.