Early Childhood Care Workforce Recruitment Campaign

Summary

The State of Rhineland-Palatinate is seeking a framework agreement to continue and develop its childcare workforce campaign, promoting recruitment and retention of qualified staff. The main work covers ongoing website and social media support, strategy, reporting, content production and paid advertising, alongside campaign design, programming, information and trade-fair materials, photography and video. A third, lower-priority package allows for broader advertising initiatives. The indicative budget is up to EUR 40,000 including media spend and VAT for the remainder of 2026; for 2027 and 2028, up to approximately EUR 250,000 including media spend and VAT may be available, subject to funding.