Framework Agreement for Brand Management and Campaigns

Summary

The German Red Cross is procuring brand management and campaign planning and delivery under a two-lot framework agreement. Lot 1 covers development of the organisation’s brand and visual identity, expansion of its style guide, and related design, training and support services. Lot 2 covers nationwide image, subject-area and fundraising campaigns, including creative concepts, media designs and campaign evaluation. The estimated value for each lot is EUR 800,000 net, with a maximum of EUR 1,200,000 net; work will be commissioned as needed.