Media agency and market research services

Summary

Visit Hungary is procuring 12-month framework agreements in three lots: strategic media agency services (HUF 3.2 billion), digital media agency services (HUF 820 million), and market research services (HUF 320 million). The work supports domestic and international tourism promotion through campaign strategy, media planning and purchasing, digital campaign management and analysis, and research, data acquisition and decision-support services. The buyer undertakes to call off 70% of each lot’s framework value.