CRM and Broadcast system

Summary

The tender concerns Metroselskabet’s CRM and Broadcast system, an integrated cloud-based platform to support the Copenhagen Metro’s DOOH/OOH advertising business end-to-end—from sales through campaign execution to reporting and invoicing. The contract duration is 12 years with the possibility of extending by up to three additional 12-month periods. A prequalification process will select up to three suitable bidders; the process includes up to three tender rounds with feedback in between. Price is one of the award criteria while quality is assessed via multiple sub-criteria. Minimum qualifications require an annual turnover of at least DKK 2 million in each of the last three financial years, positive equity in the most recent year, and a solvency ratio of at least 10%. If relying on third parties, those entities must be disclosed. ESPD documentation must be provided, and bidders must present 3–5 relevant CRM/Broadcast references from the last three years. The platform should provide an integrated workflow from sales to campaign execution and reporting, ensuring data continuity and a connected user experience across systems.