Media services

Summary

Voedingscentrum is seeking a full-service media agency to manage the entire paid media lifecycle, from strategy and planning to placement, evaluation and administration. The contractor will provide strategic advice, manage media planning and buying, coordinate with other partners, and deliver ongoing reporting and KPI monitoring. The contract will take the form of a framework agreement with an initial term of one year starting 1 January 2027, and with possible extensions up to eight years. The estimated total contract value is around €8.8 million excluding VAT, with a maximum value of €13.2 million. The assignment is not divided into lots and includes media planning, channel analysis, media buying, placements, budgeting and KPI monitoring, and transition/stand-by provisions for the second-ranked bidder. Tender process is via TenderNed.