Media agency services for UvA

Summary

The tender concerns the procurement of a media agency for the University of Amsterdam. The services include strategic consultancy, media channel selection, media buying and management, campaign execution, monitoring, optimisation and performance reporting to support branding, positioning and student recruitment in the Netherlands and internationally. Content creation is explicitly outside the scope. This is an open procedure with an estimated value of EUR 8,437,200. The contract term is 2 years, with possible extensions of two additional 2-year periods. Tenders must be submitted by 2 November 2026 at 11:00, and must remain valid for 90 days. Electronic invoicing is required during contract performance.