Media strategy, campaign management and media buying

Summary

The tender concerns a framework agreement for media strategy, campaign management and media buying for Vrije Universiteit Amsterdam. The contractor must provide integrated strategic and operational support for planning, running, monitoring, evaluating and optimising media campaigns, with a strong focus on online campaigns. The estimated value is about EUR 4,000,000 excluding VAT, with a maximum framework value of EUR 6,000,000 including VAT. The contract runs for four years plus a two-month implementation period. The award criteria are price and quality, each weighted at 50. The bidder must submit the UEA and comply with the tender documents, including staffing, language, data protection, AI, transparency, reporting, e-invoicing and handover requirements.