LinkedIn strategy and advertising services

Summary

This open competition seeks LinkedIn strategy and advertising services for Riga’s investment and tourism agency. The contract is for 24 months or until the contract ceiling is reached, whichever comes first, with an estimated value of up to EUR 300,000 excluding VAT. The service must include a data-driven LinkedIn strategy for the Riga and Business Riga accounts, English-language content at a rate of 2–3 posts per week, advertising campaign planning and management, continuous monitoring and optimisation, online meetings 2–4 times per month, and monthly performance reports. The tenderer must submit a one-month Business Riga communication approach, including the strategy, target audiences, a two-week content plan with at least six posts, two complete English-language post examples, a LinkedIn Ads approach, KPIs and measurement methods. The assignment must be submitted in PDF or PPTX format and should focus on concrete business benefits rather than general statements. The contract is not divided into lots and only one tender may be submitted. The deadline shown in the notice is 6 October 2026 at 00:00. Offers are evaluated using financial, technical and quality criteria: the financial criterion has a maximum of 40 points, the LinkedIn strategy assignment 30 points, and the specialists’ experience and qualifications together 60 points.