Competitive procurement of social media content production and content marketing services

Summary

The procurement concerns a restricted procedure for social media content production and content marketing services for Helsinki Events Foundation’s major events, including Christmas Market and Helsinki New Year. The services cover strategic and tactical planning, creative concepts, paid advertising, video and photo production, multilingual copywriting, influencer or host coordination, real-time event coverage, community management, customer service, analytics and reporting. The estimated purchases during the contract period are approximately EUR 260,000 excluding VAT. Five providers will be selected for a framework agreement for 1 January 2027 to 31 December 2030. The participation application must be submitted by 15 October 2026 at 10:00, and applications and tenders must be prepared in Finnish. Final tenders are scored out of 100 points: price up to 20 points, implementation and development plans up to 50 points, and team and experience up to 30 points.