JAMK – Liikkuvat Brand Renewal

Summary

The tender concerns the phased delivery of a comprehensive brand renewal solution for the Liikkuvat programme and the implementation of the brand. The work will result in a brand strategy covering the brand position, core and promise, brand attributes, brand story, brand hierarchy, target groups, key messages, tone of voice and visual identity, consolidated into a brand book. The bidder must also support the separately procured website renewal by defining requirements, designing the visual identity and website architecture, and guiding the technical implementation provider. The work will start in autumn 2026, and publication of the new brand and website is planned for spring or autumn 2027. The tender submission deadline is 1 October 2026 at 09:00 UTC.