Liikkuvat Brand Renewal

Summary

The tender concerns the phased renewal and implementation of the Liikkuvat brand portfolio. The work will produce a brand strategy and brand book covering, among other things, brand positioning, purpose and promise, brand architecture, target groups, key messages, tone of voice and visual identity. The selected partner will also define the requirements, visual identity and website architecture for a separate website renewal and support the procurement of the technical implementation partner. The estimated value is EUR 75,000 and tenders must be submitted by 1 October 2026 at 09:00. Participation requires strong strategic branding experience, references for similar projects and the ability to use participatory working methods.