Media planning and management for GESTUR CANARIAS advertising campaigns

Summary

GESTUR CANARIAS, S.A. is seeking an advertising and media agency for two years to support its institutional and corporate communication campaigns. The work covers planning traditional and digital media, comparing offers and negotiating terms, ordering and activating previously approved advertising placements, monitoring and optimising campaigns, and evaluating and evidencing results. Channels may include, among others, press, radio, television, outdoor advertising, social media and digital platforms. Each campaign requires the buyer’s prior approval; where the market allows, at least three comparable alternatives must be presented. The maximum contract budget is €230,050 including the 7% Canary Islands general indirect tax (IGIC), of which €215,000 is before tax. The buyer is not required to order a set number of campaigns or spend the full budget. The agency commission may not exceed 7% of the net investment actually carried out and evidenced. Offers must be submitted within 20 calendar days from publication of the contract notice.