Radio advertising to promote Extremadura’s regional industry and energy strategy

Summary

The tender is for promoting Extremadura’s regional industry and energy strategy through general-interest radio stations with regional coverage. The contractor will plan the media campaign, purchase advertising airtime, and arrange the production and publication of campaign content across three radio networks operating in the region. Their combined audience must reach at least 236,000 listeners. The campaign is expected to run for eight weeks. Each station must broadcast eight three-minute radio features, for 24 in total; air 120 promotional spots of 20 seconds each; and publish every feature as a podcast on its website. The contracting authority will approve the content, schedule and design. The contractor must submit its media plan within five calendar days of contract signature and respond to and resolve incidents within 48 hours. At the end, it must provide a post-campaign evaluation and evidence of publication. The estimated contract value is €60,043.68 excluding VAT and €72,652.85 including VAT. Price is worth up to 60 points; the remaining points are awarded for response time (10), warranty enhancements (15) and additional services (15). Participation requires proof of the specified turnover and similar experience, an electronic tender, and, for the successful bidder, a final performance guarantee of 5%.