Design, creative and visual identity services for Metropolitano de Tenerife

Summary

The tender is for advertising-agency or graphic-design services for Metropolitano de Tenerife, ordered as needed through work briefs during the contract. The work includes creative concepts, graphic design and copywriting for advertising and information campaigns; information and wayfinding at tram stops and on vehicles; internal and institutional communications; promotion of railway projects and technology products; and updates to existing designs, the corporate website and the app. Materials must be adapted for print and digital channels. Campaign work includes an average of one animated video per month. Deliverables include final artwork and, where required, editable files, with revisions made to address the contracting authority’s comments. Designs must follow Metrotenerife’s visual identity and meet accessibility and legibility requirements. The bid must include a technical proposal of no more than 15 single-sided A4 pages (Arial, 10-point type). It must cover an analysis of Tenerife’s public transport sector and the company, the current and proposed design strategy, an A4 campaign and poster, and a map of both tram lines showing points of interest. The technical proposal must score at least 25 points and include every assessed section, or the bid will be rejected. The technical proposal and price are each worth up to 45 points; maintaining the initial staff assigned to the contract is worth 10 points. The initial contract term is one year, with up to three one-year extensions. The estimated value is €144,000 excluding IGIC; the tender budget is €36,000 excluding IGIC and €38,520 including 7% IGIC. Bidders must meet the financial and technical capacity requirements and provide the required evidence and signed European Single Procurement Document.