Planning and execution service for the Canary Islands Government Christmas 2026 institutional campaign

Summary

The tender concerns planning and execution of a media plan for the Government of the Canary Islands’ Christmas 2026 institutional campaign. The contract covers planning, contracting and execution of a media plan across owned and paid media, including all necessary ancillary services to ensure proper fulfilment. The estimated budget is EUR 220,000, including IGIC, with funding available in budget line 0612.921D.22982.00 “Campaña institucional de Navidad.” The procurement uses an open procedure, with evaluation criteria based on price-quality, geographic coverage, impact and innovation, plus additional automatic criteria (discounts by media type). The bidder must demonstrate economic/financial capacity (annual turnover at least EUR 205,607.48) and technical/professional capacity (experience of at least EUR 143,925.24 in similar services over the last three years). The team should include an Account Director, a Planning/Execution Manager and a Controller. The execution period runs until 31 December 2026. The process includes bidder qualification requirements and the necessary contract administration steps.