Framework agreement for quantitative and qualitative market research studies

Summary

The tender concerns a framework agreement for quantitative and qualitative market research studies for AOK Hessen. It covers multiple methods including CATI, CAWI, PAPI, group discussions, workshops and in-depth interviews, and encompasses the full market research process: project management, development of research questions, data collection, data analysis and reporting. The contract may include optional additional components and follow-on work; bidders must meet specified financial and qualification requirements, including turnover, registrations, insurance, personnel capacity and references. Membership in professional associations must be maintained for the contract duration, with evidence provided before award. The process emphasizes high quality, data protection and ethical standards throughout the research lifecycle.