Design, production, execution, dissemination and evaluation of a civic values communication and promotion strategy for the Los Palacios y Villafranca Town Hall

Summary

The procurement concerns the design, production, execution, dissemination and evaluation of a civic values communication and promotion strategy for the Los Palacios y Villafranca Town Hall, funded under FEDER via the Plan EDIL within the European Urban Development framework. The campaign aims to reinforce civic values, respect for public spaces, and community cohesion. It includes strategic conception, visual identity, production of materials (print, audiovisual, digital), multi-channel dissemination (social media, local media, public spaces, schools), on-site activities, influencer collaborations, monitoring, and a final evaluation report. It requires a specialized service with dedicated expertise, and will be conducted under an open procedure with ordinary processing to ensure an integrated, coherent approach across all components.