Integrated media planning and advertising campaign management services for PDL26 – Portuguese Capital of Culture 2026

Summary

The tender concerns integrated media planning and advertising campaign management services for PDL26 – Portuguese Capital of Culture 2026. The contract has a maximum base price of EUR 222,500 excluding VAT, including up to EUR 22,500 for planning and media management and up to EUR 200,000 for advertising space. The campaign is to cover Ponta Delgada, the Azores and mainland Portugal and run through 31 December 2026. The supplier must develop the media strategy, select and purchase advertising space, schedule and monitor placements, optimise the campaign, provide regular and final reports, and create or adapt creative materials where necessary. At least 25% of the advertising-space investment must be allocated to regional and local media in the Azores. The deadline for submission is 25 September 2026 at 18:00. Offers must be submitted electronically in Portuguese; variants are not allowed. The contract award uses a best price-quality approach: price 40%, technical quality of the proposal 35%, and team qualifications and experience 25%.