Media agency services for negotiating, purchasing, managing and monitoring the University of Aveiro’s advertising campaigns in offline and digital media

Summary

The University of Aveiro is procuring media agency services for negotiating, purchasing, managing and monitoring advertising campaigns in offline and digital media. The contract has a 12-month term, no renewal, no lots and a maximum value of EUR 74,500 excluding VAT. The campaigns cover cultural events, institutional reputation, and recruitment for undergraduate, professional, master’s and doctoral programmes, using channels such as Meta, LinkedIn, TikTok, newspapers, radio, public transport, outdoor advertising, Spotify and educational media. The successful supplier must plan and execute the campaigns, allocate media investment, monitor and continuously optimise performance, provide reporting and deliver the technical outputs specified in the tender documents. The contract is performed mainly at the University’s premises, with project meetings either on site or remotely. Invoicing is electronic and payments are made in instalments after validation of the relevant tasks; no advance payments or price revision are provided. Price is the only award criterion. The tender must be submitted by 20 September 2026 at 23:59 through the electronic procurement platform. Alternative tenders are not allowed, and the tender must remain valid for 132 days after the submission deadline. No bid or performance security is required.