Promotional campaign for the offer of the Voivodeship Labour Office in Krakow

Summary

The procurement concerns the preparation and implementation of a promotional campaign for the offer of the Voivodeship Labour Office in Krakow, aimed at residents of the Małopolska region. The services include campaigns on Meta Ads and Google Ads, advertising at bus stations in Krakow and Nowy Sącz, advertising on Małopolska railway services, and a final effectiveness report. The contract is to be performed within 60 days of signing, with the campaign planned for October–November 2026. The estimated contract value is PLN 107,922.65 excluding VAT. Offers must be submitted electronically in Polish via the e-Zamówienia Platform by 9 September 2026 at 09:00. The evaluation consists of price (60%), increased Meta Ads effectiveness (20%) and increased Google Ads effectiveness (20%). No bid guarantee or performance security is required, and variant or partial offers are not permitted.