Comprehensive preparation and implementation of the “Safe Pedestrians of Małopolska” media campaign

Summary

The procurement concerns the comprehensive preparation and implementation of the “Safe Pedestrians of Małopolska” media campaign. The contractor must develop advertising materials and run the campaign on social media, public transport media and radio, reaching at least 1 million people aged 25–59 and seniors aged 60 and over in the Małopolska region, including Kraków, Tarnów and Nowy Sącz. The campaign will be delivered in two periods: from within 30 days after contract award, no later than 31 January 2027, and from 1 October to 31 December 2027. Offers must be submitted electronically in Polish by 14 September 2026 at 10:00. Evaluation is based on price (55%), project manager qualifications and experience (20%), campaign concept (20%) and additional radio spot broadcasts (5%). A performance bond is required.