Full-service media agency: from advice to invoicing

Summary

The tender seeks a full-service media agency for NWO, the Dutch organisation for scientific research. The services cover media advice, media strategy, media planning, online and social media campaigns, media buying, increasing reach and awareness among target groups, performance analysis, and management and payment of media invoices. The main user will be NWO's education research unit NKO, with target groups including education professionals, teacher educators, researchers and policymakers. This is a framework agreement with one supplier, with an estimated four-year ceiling of EUR 1,500,000 excluding VAT. The initial term is two years, with one possible two-year extension. The tender deadline is 26 October 2026 at 11:00. The contract will be awarded on the basis of the best price-quality ratio: quality accounts for 80% and price for 20%. Quality will cover media strategy and budget management, experience with education-sector audiences, data-driven monitoring and optimisation, and a case presentation in the second stage. A minimum score of 6 is required for each award criterion. Applicants must submit the required forms, references, quality responses and price sheet and confirm compliance with the exclusion grounds and suitability criteria.