Digital tourism communication and attractiveness services

Summary

The tender concerns the development and implementation of a digital tourism communication and attractiveness campaign for the Troyes Champagne Métropole area. The aim is to create and implement a digital strategy based on an experiential approach to enhance the region's tourism attractiveness, including online advertising and social media and possibly TV spots with replay. The procurement is divided into three lots: Lot 1 Creation and formatting of advertising visuals; Lot 2 Realisation of videos and photography; Lot 3 Media planning and digital diffusion strategy. Each lot lasts 12 months with maximum annual budgets: Lot 1 up to 40,000 EUR, Lot 2 up to 60,000 EUR, Lot 3 up to 80,000 EUR (excl. VAT). Proposals must be submitted electronically; award criteria are price (30%), quality (60%), and environmental approach (10%).