Workshop on AI, visibility and bookability in the visitor economy

Summary

Berlin Tourismus & Kongress GmbH is procuring the design, preparation, expert support and moderation of an in-person workshop in Berlin for up to 50 participants from the city’s visitor economy. The approximately 4.5-hour workshop will address how AI, language models, search and booking platforms may affect tourism businesses’ visibility, discoverability, bookability, sales and performance measurement. The work also includes preparing presentation and workshop materials and producing a concise written record of the workshop’s findings.