Supply, implementation and maintenance of a customer relationship management solution with marketing automation

Summary

The Army Museum is procuring the supply, implementation, maintenance and development of a customer relationship management (CRM) solution with marketing automation. The solution will centralise contact data and support segmentation, sales analysis, email routing, campaign performance analysis and contact engagement. The single-supplier framework agreement will run for one year, with three possible one-year renewals; part of the services will be ordered at unit prices, up to a total maximum of €130,000 excluding VAT.