Sports radio production and advertising sales management for municipal media

Summary

Daimiel municipality is procuring services for its local media in two separate lots. Bidders may tender for either or both lots, and one bidder may be awarded both. The initial contract term is one year, with a possible one-year extension, for a maximum total term of two years. The total tender budget is EUR 13,548.72 and the estimated total contract value is EUR 22,394.58. Lot 1 covers the production, preparation, coordination and reporting of sports programmes for Radio Daimiel. During the sports season, from the first week of October to the second week of June, the contractor must produce at least two programmes per week, each 45–60 minutes long, preferably on Tuesdays and Thursdays. One programme is to report weekend results and the other to preview local clubs’ upcoming matches. The work includes local sports interviews, reports and other radio content, coverage of significant events, and content for the municipality’s digital channels. Programmes and radio coverage must be delivered as digital MP3 files. Lot 2 covers advertising sales management for Radio Daimiel and the publication Daimiel Noticias. Tasks include attracting advertisers and expanding the client portfolio, preparing sales proposals and advertising materials, planning and monitoring campaigns, and coordinating with the municipality. The target is at least five advertising campaigns per month and at least 20 monthly actions to attract or retain advertisers. The work also includes monthly reports, a quarterly report and a monthly meeting with the municipality. The contractor acts only as the advertising sales manager: the municipality itself signs advertising contracts, issues invoices and collects payments. To participate, bidders must demonstrate the required financial and technical capacity and assign a person with the specified experience to each lot. For Lot 1, price carries 49 points and programme and coverage improvements carry up to 51 points. For Lot 2, the lowest fee percentage carries up to 80 points and the assigned person’s relevant experience carries up to 20 points. The Lot 2 fee is the percentage offered on net advertising revenue actually generated and collected by the municipality, subject to a maximum of 45%. The successful bidder must provide a definitive guarantee equal to 5% of the award amount excluding VAT.