Digital analytics and SEO, SEM and AI visibility services for Catalunya.com

Summary

The contract covers digital analytics and the analysis, optimisation and monitoring of Catalunya.com’s visibility in search engines and AI-based search and answer environments. The work includes planning and delivering SEO, SEM, AEO and GEO strategies; technical and content optimisation; keyword and user-behaviour analysis; campaign performance assessment; and ongoing monitoring and reporting. Services must address Catalan, Spanish, English, German, French and Russian, with the aim of increasing the portal’s visibility and qualified traffic in domestic and international markets. The tender must include all required unit prices. The maximum hourly rate is €49.86 excluding VAT (€60.33 including VAT). The estimated service volume for 2027 is up to 3,000 hours, with a budget ceiling of €180,982.39 including VAT. The contract runs from signature until 31 December 2027 and may be extended for three successive one-year periods. Invoices are paid monthly. The bidder must demonstrate annual turnover of at least €125,000 and, during the last three years, at least three SEO/GEO/AEO services for multilingual portals and three SEM-strategy services for multilingual websites. A four-person team with the required education, experience and language skills is mandatory. The tender must include an SEO audit of a specified landing page and sample work: a SEM campaign proposal targeting 5,000 clicks over 60 days with a maximum budget of €3,000, and an SEO/GEO/AEO optimisation proposal for a specified article. The contract is not divided into lots. Price is worth up to 35 points, additional experience of technical team members up to 15 points, and the SEO audit and sample proposals together up to 50 points.