Adobe Analytics-based visit measurement support service for SEGITTUR-managed websites on the DXP platform (Turespaña)

Summary

This tender covers the provision of Adobe Analytics-based measurement support for visits to SEGITTUR-managed websites on the new Turespaña Experience Platform (DXP). The service includes maintenance and updates of the measurement plan and implementation plan, reporting dashboards, optimization of Adobe Analytics and Adobe Target configurations, advisory on analytics improvements including AI-based segmentation, staff training (four days per year) and reporting, and provision of hardware/software to support the work.