Tender for a Media Services Framework Agreement

Summary

The Danish Ministry of Defence’s Acquisition and Logistics Organisation is procuring a nationwide framework agreement for media services, also available for use by ministry units and the Danish Emergency Management Agency. The services will support recruitment and cover media strategy, audience and channel analysis, media planning, the purchase and booking of media space, search engine marketing and optimisation advice, and campaign impact measurement. The work includes strategic, tactical and operational support, as well as ongoing project management and cooperation with the contracting authority. The agreement will run for two years, with two possible one-year extensions. Its estimated value is DKK 80,000,000 and its maximum value is DKK 240,000,000. This is a restricted procedure: up to five applicants will be shortlisted to submit tenders, and the framework agreement will be awarded to one supplier. Price accounts for 40% of the evaluation and quality of the proposed work for 60%. Applicants must demonstrate a solvency ratio of at least 10% at the end of the most recent available financial year and submit up to five relevant project references. The tender must include the required declaration on compliance with the labour clause, CSR obligations and international sanctions.