Consumer purchasing behaviour research in Belgium (2027–2031)

Summary

The tender concerns a consumer purchasing behaviour research in Belgium for a five-year period from 2027 to 2031. The contract aims to appoint a qualified research company to conduct a study into Belgians' purchasing behaviour in the food and horticultural sectors, identify trends and developments, target groups, and campaign impact, and deliver clear, actionable reports to support campaign planning. The supplier is expected to have proven experience in similar research, an appropriate team and methodology, and to cooperate with VLAM and APAQ-W while complying with tender documents.